Like all good things in this world, being a parent requires a lot of effort and sometimes it feels like a very bumpy road. We at Chicco try to make this fantastic adventure a little smoother by listening to the needs of parents and parents-to-be. However, we want to go further and promote the idea of parenting, a concept that embraces the wider support system of people who take care of children in different ways. Wherever there is someone caring for a child, we are by their side. Competence, commitment and passion guide us every day in pursuing ambitious quality objectives; this can be seen in everything we do, from listening carefully to our customers, to the study and development of concrete solutions, to the synergy of our processes: a team made up of people who care about people.