Kurl-on’s journey is a fine lesson of entrepreneurship. During a visit to Germany, Mr. Ramesh Pai discovered that high-end motor car seats were made of rubberized coconut-coir fibre manufactured from Sri Lankan base material. Mr. Pai knew that India was one of the largest producer of coconut in the world and so, Mr. Pai discovered there was a new business to be pioneered. Charged with this thought, he returned home to start his journey of discovering how best he could take advantage of the coir husk produced by India. Mr. Pai found that coconut coir was being used only by the cottage industry to manufacture retted fabric, from here Mr. Pai's idea took shape and became Karnataka Consumer Products Limited which was further known as Kurl-on. Mr. Pai brought in Austrian technology to extract fibre from the husk and curl it into ropes. Rather than restricting himself to mattresses he also developed an ancillary range of products such as cushions and mats. In 2004, it ventured beyond providing just a better sleep experience and extended its product range into the home comfort segment.