The PM wants a Swacch Bharat, a clean India. You want a clean India. We want a clean India. At DD, we believe that for this to happen, Indians must change their perception and behaviours - around waste. When we started Daily Dump in 2006, our vision was to constantly re-imagine our relationship with the earth, with each other and with our urban spaces. Essentially, we are in the mindset changing business - mindsets about “waste”, about marginal livelihoods, about whose job it is to take care of “waste”, about how we can harm less, etc.