In the summer of 2014, two creative women began to rebel against the age-old methods of advertising; to bring brands into the digital era by offering holistic marketing solutions. Ittisa, a word of Sanskrit origin, implies The Ruler. Aiming to become just that in this arena of modern marketing and advertising, Sneh and Sneha built an army of driven individuals - together a creative collective that strives to innovate, influence, and inspire how global and local brands engage with their consumers in this day and age.