Outdoor advertising has been a powerful communication and advertising medium since ages. The medium promises mass reach and visibility like no other electronic advertising mediums. Pacing up with modern times of internet and technology even outdoor advertising is making a shift from static to digital but the change is penetrating the Indian market slowly and steadily. Outdoor advertising remain a crucial media mix when designing an impactful advertising campaign. Currently, outdoor advertising market is worth INR 3085 crore in India.