hangamayil Jewellery Limited (TMJL), is one of the fastest growing companies in India, positioned in the market as a chain of retail jewellery stores across several districts in Tamil Nadu. South India comprising of 5 states has 40% share of entire India’s total gold consumption (WGC). Prior to the formation of Thangamayil Jewellery Private Limited in the year 2000, business was carried on by the promoters of the company, in the name of “Balu Jewellery”, at Madurai. The unique and chequered history of the company began from a mere 10×10 sq. Ft shop. The company primarily deals with four product lines, i.e., Gold, Silver, Diamonds and Platinum; the sale of gold being a predominant source of its income. As a part of the jewellery retail trade, majority of ornaments are bought from various dealers in the states of Andhra Pradesh, Gujarat, Kerala, West Bengal, etc., to be sold through its chain of stores. TMJL has also established a manufacturing unit in Madurai (Chinthamani), that employ in-house goldsmiths to craft designer jewellery, which are in vogue with the current trends in the marketplace. The company instituted a number of savings schemes to suit the specific needs of various demographics, distinguishing itself a great deal from the run-of-the-mill business practices in retail jewellery. The flagship store of TMJL is located at Nethaji Road in Madurai. With a total area of 11,880 square feet out of which a sales area of 5,693 square feet. Thangamayil turned public limited company in 2007. It released its maiden equity shares in 2010 and the shares were listed in Bombay Stock Exchange (BSE) Limited and National Stock Exchange (NSE) Limited. During the F.Y – 2017-18 One store in Thirupuvanam & during F.Y – 2019-20 Twelve TMJL Plus outlets were opened to foster business growth and development, thereby increasing the total number of showrooms in the chain to 53. Today, the company boasts a total operating area of approx. 78,000 square feet, across all its 40 Thangamayil showrooms & 13 Thangamayil Plus Exclusive Silver showrooms. Today Thangamayil takes pride in having several shareholders including mutual funds like SBI Magnum Children’s benefit fund, SBI Conservative hybrid fund, SBI small cap fund, DSP small cap fund in its fold. TMJL had embraced the current trend in e-commerce, securing a foothold in what is now being considered as a modern trend for retail operations, worldwide. A fast, secure and highly accessible web portal now serves as a gateway to the several thousand products being offered at their retail stores, translating the brilliant in-store customer service into an aesthetic and visually-pleasing online user experience. TMJL has adapted itself to the bloom in e-commerce whereby implementing and exhibiting technical feats of a large magnitude, offering customers the ability to purchase jewellery 24×7 online from the comforts of their home.