We’re a second-generation family-run business focusing on Black Seed based products. Established in 1998 (as AST Enterprises), we’ve come a long way from selling our products from a single sales point in Hyderabad, India to numerous locations nationwide. From the inception, our focus and commitment has been ‘purity and quality.’ Our products are exactly what they claim to be, and we firmly believe in honest and transparent business. This is precisely why most of our wholesale and retail partners are more than a decade into our business relationship, but have never met us face-to-face! Our vision and mission is to educate as many people as possible on the amazing benefits of black seeds, and to make available the highest quality black seed products everywhere in India, and also around the world.