Under the brand name Evok, HHRPL ( a fully owned subsidiary of HHIL) has entered the modern retail sector with Home Interiors Specialty business, considering growing urbanization & residential landscapes, changing consumer lifestyle, modern retail sector opportunities & the demand-supply scenarios. Evok will leverage the core strengths of the group in understanding diverse consumer & trade behaviour, retail distribution network, brand equity, global sourcing & cost effective supply chain management, which are critical success factors in this sector.