Noble Paints Pvt. Ltd. was established in 1934 by the Late Mr. Jal Jamshedji in Bombay. It was one of the first Indian paint manufacturers and is one of the Nation’s oldest. In these 71 years, it has been witness to the Depression, World War II, the freedom struggle, the Nation’s Independence, the first Indian President and Prime Minister, their successors, war with neighbouring countries and the peace thereafter. But Noble has not been a mute spectator as history unfolded. Soon after its inception in 1934, Noble had hardly gotten off the ground, when the world was plunged into the Second World War and the Company had an opportunity to show its mettle. Production was stepped up for the war effort and supplies were made to the defence forces of Britain. Then came Independence for India and with the cessation of imports in paints, Noble became a pioneering first large Indian paint company with indigenous manufactory. Again, with the outbreak of war with China and Pakistan, the Company took up the challenge of manufacturing specialized coatings and paint for the ordinance factories. For these efforts, Noble received ample appreciation from the Presidents of India.