Brand Snowcem is now part of Saurashtra Cement Limited - Paint Division. Snowcem is a generic name today, and it has been the first choice for the consumers and painters for over 6 decades. With a strong notion to innovate with the growing age of technology, Snowcem has delivered a line of new age products like water based liquid paints, unigloss, eco friendly products, etc. that give true value for money. Recently ‘Snowcem’ brand has been acquired by The Mehta Group’s ‘Saurashtra Cement Limited’. The Mehta Group runs diversified businesses across the world in various categories like cement, building materials, engineering, horticulture, sports & entertainment, financial and consultancy services to name a few. Saurashtra Cement Limited is the cement business company, that markets renowned brand ‘Hathi Cement’ in Gujarat and nearby areas. With acquisition of Snowcem, the company has explored its wings in paints industry with enthusiastic approach.