Maharashtra, Mumbai

So, go ahead and pick your faves. It's time to Rule the world, one look at a time!Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Sugar Cosmetics.Until the emergence of e-commerce and Direct-to-Consumer (D2C) selling, the Indian beauty sector had been dominated by cosmetics majors for decades. In the beauty industry, it's difficult to overlook the influence of direct-to-consumer companies like Nykaa, Mamaearth, WOW Skin, Plum, and Sugar Cosmetics, which are quickly becoming customers' go-to alternatives in metros and Tier 1 and 2 cities. Established in 2015, Sugar Cosmetics came up with just two products, namely, a black matte eyeliner and a black kohl pencil. Since then, the company has grown to 450 stock-keeping units. So, in just five years, what led Sugar emerge as one of the most well-known beauty chains in India? Here's learning more about Sugar, its Industry, its Founders and Team, Sugar CEO, its Business and Revenue Model, its Name and Logo, Growth and Revenue, Sugar Cosmetic Valuation, Mission and Vision, Competitors, Challenges Faced, Future Plans, and more